Over the past several years, we have seen a number of interesting trends in golf - some worthy of a little ink (e.g. major winners other than Tiger, adjustable face drivers), and some completely uninteresting (e.g. Phil's attempts at fashion forwardness, the media's patience (and continued obsession with) Michelle Wie) .
One of the curious ones has been the "youth movement" put forward by Cobra Golf. Not only have they assembled a worldwide posse of kick ass players (Good Ol Boys, Latinos, Aussies, and my favorite Brit), but they have also really pushed the envelope in a number areas (the "Power Game", fashion forwardness, etc.). With a stable that includes major winner Geoff Ogilvy, heartthrob Camilo Villegas, adult film star John Ryder Cup stud J.B. Holmes, and the stylish and steely eyed Ian Poulter, Cobra seemed to really have a feel for a certain "type" of player to have sporting it's logo and weilding it's sticks on the big stage. Not so fast though...
The news broke rather innocuously today "Ogilvie switching to Titleist"...no big deal, since he is staying within the Acushnet family, right ? Buried within the 3 paragraph story,however, was the news that "Acushnet is moving away from a Cobra presence on Tour".... Say what ? With a quartet of young,talented, camera friendly staffers like that ? I'm sure the folks in marketing can explain that one to us....but I know a zillion teenage girls just won't feel the same seeing Camilo in the Castro hat emblazoned with Titleist on the front...
One of the curious ones has been the "youth movement" put forward by Cobra Golf. Not only have they assembled a worldwide posse of kick ass players (Good Ol Boys, Latinos, Aussies, and my favorite Brit), but they have also really pushed the envelope in a number areas (the "Power Game", fashion forwardness, etc.). With a stable that includes major winner Geoff Ogilvy, heartthrob Camilo Villegas,
The news broke rather innocuously today "Ogilvie switching to Titleist"...no big deal, since he is staying within the Acushnet family, right ? Buried within the 3 paragraph story,however, was the news that "Acushnet is moving away from a Cobra presence on Tour".... Say what ? With a quartet of young,talented, camera friendly staffers like that ? I'm sure the folks in marketing can explain that one to us....but I know a zillion teenage girls just won't feel the same seeing Camilo in the Castro hat emblazoned with Titleist on the front...
