Obama's Infomercial

I turned on the television last night and the same program was broadcasted on about 7 network channels: Senator Obama's $3-4 million infomercial. Most big television networks except ABC aired Obama's 30-minute message during prime time, from around 8-9pm.

For the most part, Senator Obama's infomercial portrayed the senator as "all-American," appealing to most all people of all incomes and touching on most every talking point and issue. Many colorful and endearing Americans from the middle class or "falling from the middle class" appeared in the infomercial in order to tell their stories of being hard-hit by the economy and stiff taxes.

Having a message aired during primetime on the top 7 cable television networks provides Senator Obama with such a wide audience reach. Millions of Americans had the opportunity to be exposed to his message, enhancing the senator's ability to reach not only his usual supporters but also voters from all educational backgrounds and level of incomes as television appeals to individuals from all walks of life.

This broad appeal is a great strategy for the end of the election as more and more undecided voters are coming to terms with choosing a final candidate for the presidency.